When ABBA was about to perform in the Eurovision Song Contest in 1974, Frida entered a fashion shop called Gröna Moln och Blått Gräs in Stockholm. There she met a woman called Inger Svenneke who worked in the store at the time.

Frida and Inger Svenneke together created these colorful and original costumes for the Eurovision performance. The Waterloo costumes are almost as iconic as ABBA themselves, and have inspired our 2024 ABBA Waterloo collection in celebration of the 50th Anniversary of Waterloo.