ABBA Waterloo on stage poster

When ABBA was about to perform in the Eurovision Song Contest in 1974, Frida went into a sewing shop called Gröna Moln och Blått Gräs in Stockholm. There, she met a woman called Inger Svenneke who worked in the store at the time. Frida and Inger Svenneke together created these colorful and original costumes for the Eurovision performance. Today, the Waterloo costumes are almost as iconic as ABBA themselves.