ABBA Waterloo hoodie
Surrender yourself to the catchy lyrics of "wawawawawaterloo" with our black ABBA Waterloo hoodie, paying homage to ABBA's victory at the Eurovision song contest in 1974, which marked the beginning of their successful journey. Cozy and organic cotton hoodie with white 70s vibe print.
Wawawa
When ABBA was about to perform in the Eurovision Song Contest in 1974, Frida entered a fashion shop called Gröna Moln och Blått Gräs in Stockholm. There she met a woman called Inger Svenneke who worked in the store at the time.
The magic of an unforgettable night
Frida and Inger Svenneke together created these colorful and original costumes for the Eurovision performance. The Waterloo costumes are almost as iconic as ABBA themselves, and have inspired our 2024 ABBA Waterloo collection in celebration of the 50th Anniversary of Waterloo.
