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July 21, 2022

New ABBA Pride Collection


Celebrate Stockholm Pride with new additions to the ABBA Pride Collection. This includes our new ABBA Pride flag, the flag is manufactured in 100 % organic cotton and measures 100x70 cm.

Other new additions are our new ABBA Pride keyring and ABBA Pride cufflinks. ABBA Pride keyring comes in a gold coloured finish, ABBA Pride cufflinks in a silver coloured finish.

ABBA The Museum has a collaboration with the Rainbow foundation, a non-profit organisation.

The Rainbow Foundation´s mission is to provide financial support to LGBT organisations around the world, as well as private individuals.

For every lanyard sold, we will donate SEK20 to the Rainbow Foundation.

Do you want to contribute to a world where everyone has the same fundamental human rights regardless of sexual orientation, gender identity or expression?


ABBA The Museum is more than an ordinary museum! Welcome to an interactive journey through one of the greatest success stories in music history. At ABBA the Museum in Stockholm, the legend lives on.

Visit ABBA The Museum
Visit ABBA The Museum