ABBA Waterloo velour

The ABBA Waterloo Velour Collection is inspired by the stage costumes worn by Agnetha and Frida in Brighton in 1974.

 The original Waterloo stage costumes came to life when Frida went shopping one day and visited one of Stockholm’s trendiest fashion boutiques at the time. There, she discovered a stylish jacket adorned with chains and sequins, designed by the boutique owner, Inger Svenneke.

Consequently, Inger was commissioned to design ABBA’s Waterloo costumes using the jacket as a prototype for their new look. With the Waterloo Velour Collection, we wanted to honor the original styles through color and subtle details, while at the same time creating wearable pieces that fit with today’s lifestyle.